This week our musical tip comes from brand-new promoter Joyce Jenny Loir. She’s been enriching our AB team for a few months now. Joyce tells us who she is and which show she is particularly looking forward to.

Without getting too cheesy: I’m really grateful to be at this place in my life right now. It’s much more than I had dared dream because I always thought dreaming wasn’t for kids like me. I partly grew up between the towering appartement blocks of Linkeroever where opportunities weren’t up for grabs. I had quite a bumpy childhood and struggled hard with my demons during adolescence. Music (and more specifically hip-hop) was like therapy for me. 

So this 2pac quote has since become my philosophy in life (sorry, cheesy after all, haha): “During your life, never stop dreaming. No one can take away your dreams.” 

This is why, as a programmer at AB, I also try to work for more diversity and representation in the music sector (on, behind, and off stage).

2Pac, Lauryn Hill, Mos Def, Common, Public Enemy, Masta Ace,… all rappers who gave a voice to those who were structurally disadvantaged. All rappers who regularly played on repeat during my younger years. But it’s the latter, Masta Ace, who’ll be coming to AB on 13 December, along with Marco Polo. 

Why should you not miss Masta Ace & Marco Polo? 

Although Masta Ace, off-stage known as Duval Clear, may not be a very familiar name to the general public, among the true 90’s hip-hop lovers he is considered a pioneer. In 1988, he was to be heard for the first time on The Symphony by Juice Crew and for me, to this day, he is among the best hip-hop storytellers. In 2023, the rapper has 10 albums now and one of the coming weeks will see the release of his 11th. He comes to present this one at our club together with Marco Polo. There are still tickets available! 

See you soon at AB? 

PS: I also program genres other than hip-hop, but I simply couldn’t let the moment for this ode pass.

Joyce Jenny​ Loir