AB has been around for 40 years! But you already knew that! What you might not have known is that for 40 weeks, every week, we’ll be spotlighting an actual AB personage. Unheard anecdotes, fun memories or absurd trivia, there’s a bit of everything. 40 ambassadors share a detailed account of events. Come take a look at the AB's 40!

Dvtch Norris - "The funniest thing I experienced in AB was when I met Kendrick Lamar. He was immediately like 'How are you?' And I wanted to say 'I am good' or something. But I was like 'How you good'"

Dvtch Norris will preform at Ancienne Belgique during the Coca-Cola Sessions on Sunday 23.02. Get your tickets here!

Brihang - "One day I want to perform at the main hall! That's the ultimate dream and it already happened! It is crazy."

Jonas Geirnaert - "When you hear the name AB, it immediately creates some kind of expectation." 

2 Many DJ's - "I feel like we have never played a good set at AB because we're always trying out new things here."