Putting out no less than 4 albums in two years’ time, Kekra very quickly found his place on the French hip-hop map. He proved himself as a futuristic rapper with the successful trilogy ‘Vréel’, without making his identity known. He turned up in the foreground of the French rap scene again this year with the single ’10 balles’, then followed up with his latest album ‘Land’. In a dark filmic video clip, Kekra sketches his view of the world in characteristic style.
In the press
Certains diront qu’il ne se dévoile pas assez, mais on peut imaginer un constat tout autre, c’est à travers ses sonorités propres, le visuel particulier de ses clips et les références qu’il choisit, dans des textes qui semblent parfois n’avoir ni queue ni tête, que le rappeur transmet à son public : qui il est, ce qu’il aime, d’ou il vient. – VRF over ‘Land’ 16/20